Marketing Agency · Hong Kong · Shanghai
long
islandfirm
We blend creativity, strategy, and innovation to design advertising, branding, and marketing experiences that resonate and deliver results.
長島事務所
About Us
about Long Island Firm
長島事務所
Our Philosophy — The Pursuit of Excellence
晾盡去“Great creativity is the perfect blend.”
We draw inspiration from the magic of a perfectly crafted Long Island Iced Tea 長島冰茶 — a harmonious blend of diverse ingredients that becomes something unforgettable. Like that iconic cocktail, we combine creativity, strategy, and innovation to design advertising, branding, and marketing experiences that resonate and deliver results.
Our work is guided by a simple Cantonese philosophy: 晾盡去 — "give it your all". That pursuit of excellence is the foundation of our culture. Whether we're architecting a campaign, building a brand identity, or producing content, we bring passion, precision, and a relentless drive to exceed expectations.
We are creative alchemists:
turning ideas into compelling stories, striking visuals, and measurable outcomes. Leveraging a core team of specialists and a curated network of freelance talent, we offer big-agency quality with cost-effective flexibility — the best of both worlds for ambitious brands.
We're more than an agency; we're a family of dreamers, doers, and problem-solvers.
Let's blend creativity and strategy to craft your next big story and bring your vision to life.
What We Do
our full-services
Strategy & Campaigns
- Branding / Thematic Campaigns
- Product Launches
- Seasonal Promotions
- Media Planning & Social Advertising
Creative & Design
- VI / CI Design
- Guidelines & Toolkits
- Marketing Collateral
- Event & Retail Design
Production & Content
- Art Direction & Photography
- Video & Event Production
- End-to-End Content Production
- Content Marketing & PR
Social & AI
- Social Page Setup & Maintenance
- Web & E-Commerce (SEO, GEO)
- AI-Powered Marketing Strategies
- AI Content Creation & Optimization
Media Planning
- Social Advertising
- Programmatic Display
- SEM
- Print & OOH
Our Values
our spirit
Pursuit of Excellence
We believe in giving 100% in everything we do.
Creative Sparks
We celebrate and nurture every spark of innovation.
Art of Craftsmanship
We bring passion and energy to sweat the small stuff, ensuring every element serves a purpose and contributes to the overall experience.
Portfolio
our work
From global brand localization to local activation campaigns, we deliver creative solutions that drive results.
Leveraged AI to deep-dive into customer and local market insights, ensuring our creative strategy was rooted in unparalleled understanding. Utilized Generative AI for rapid mood board and storyboard creation, significantly streamlining client approvals and saving substantial time and cost.
APAC Creative Toolkit & Brand Elevation
APAC Creative Toolkit — Local Implementation — Strategic Brand Elevation — Campaign Assets — Key Visual — Storyboard — TVC Production
The logo's overall shape resembles a stage, creating a sense of excitement and anticipation. This design decision transforms the logo into more than just a visual identifier — it becomes a storytelling element that captures the essence of a live music event.
Local Campaign Activation Logo
Logo Design — Design Expansion — Social Campaign
For the Kahlúa, Peet's, and Absolut crossover campaign, we proposed a Pop Art-inspired direction reflecting Kahlúa's playful spirit. The campaign goes beyond product promotion by inviting customers to taste experimental flavors, engage with Pop Art-inspired designs, and share on social media — blending nostalgia with a fresh, modern feel.
Multi-Brand Crossover Innovation
Elevating Experience Through Creative Vision — Key Theme Design — Retail Activation — Social Campaign
A testament to the power of craftsmanship in design. As a pitch-winning project, it required not only creativity but also an extraordinary level of precision and dedication to deliver on the promise of Excellence and Practicality.
VI Upgrade for Overseas Markets
Visual Identity — Brand Guidelines — 50+ Testing Iterations
Leadership
meet the founders
Loretta Leung
策略的調酒師
With 18 years of experience at 4A advertising agencies, Loretta has led business and client management across Asia Pacific and Greater China for major international brands including Coca-Cola, Apple, Dyson, Philip Morris International, British American Tobacco, HSBC, Barclays and P&G. A true Long Island Iced Tea enthusiast, her passion for the cocktail's harmonious blend of diverse ingredients inspires her approach to combining creativity with strategic thinking.
Rio
創意的煉金術士
With 17 years of creative and design experience, Rio transforms inspiration into impactful visual and brand experiences. He integrates AI tools into his daily creative workflow, driving efficient end-to-end creative planning and execution from market analysis to consumer insights. His expertise in blending cultural insights with creative strategy produces work that breaks conventional frameworks.
Long Island Firm represents the powerful intersection of strategy and soul. Driven by the combined expertise of our founders, we bring a fresh, energetic perspective to the market. Our Vision: Pioneering the infinite possibilities of creative strategy.
HONGKONG
SHANGHAI
Get in Touch
Welcome to reach out
for a drink!
Offices
Hong Kong · Shanghai